Our story

Michelle Graham founded Pretty Little Things in the fall of 2011, shortly after graduating from the University of New Hampshire. With years of experience working in boutiques during both high school and college, Michelle turned her passion for fashion into reality by opening her own store. Originally conceived as an accessories boutique, the name Pretty Little Things reflects Michelle's initial business plan. However, the store truly found its identity during its first holiday season, when a small collection of dresses sold out in just one day. This pivotal moment confirmed Michelle’s instinct for what her customers wanted, and since then, Pretty Little Things has become the Seacoast’s go-to destination for fashionable dresses. Today, Pretty Little Things is recognized for its warm customer service, thoughtfully curated selections, and trend-forward styles, offering a shopping experience that is both inviting and stylish.